Meet The Founders

Desmond Khoo Kok Hwa

Founder/Chief Executive Officer

As one of the founding partners of Kasturi Capital Holding Sdn. Bhd. and Chief Executive Office, Desmond Khoo Kok Hwa will spearhead Kasturi’s development of a next-gen franchise ecosystem that will raise the bar in food, beverage and hospitality standards and establish Kasturi as one of Asia’s Top 50 Food, Beverage and Hospitality leaders in Retail Chains and Design and Build Concepts in the future.

With a good track record and more than 20 years of experience in sales and marketing, Khoo started his sales career with Faber-Castell and Ciba-Vision before finding his niche in the dental industry with 3M in 1997. He moved to Altis-Pro Marketing Sdn. Bhd. in 2002 as Business Operations Manager. 

Khoo got a break into the food-and-beverage industry with an assignment in China with Fonterra Commercial Trading Ltd (Shanghai) in 2004. During his tenure, he achieved a 25-percent growth in the China market for 2004 and 2005, and won new customers including Starbucks, Holiland and Woduomei. Khoo was also selected as the Health and Safety Chairman to lead and execute internal environment health and safety SOP. 

He returned to Malaysia in 2007 as the Regional Sales Manager for Southeast Asian, South and East China for Nobel Biocare. In 2009, Khoo was transferred to China as the Regional Manager. In 2012 he moved to Manitowoc International Shanghai Ltd. as the Sales Director for North Asia, managing distributor sales in four countries that included accounts like McDonald’s and YUM group.

In 2014 Khoo moved to Middleby China Corporation as the Vice President of Sales. This position saw him manage key accounts that included Burger King, Starbucks, Domino, Papajohn and DQ. He also developed a distributor ecosystem for the northern and southern regions of China.    

After more than 15 years overseas, Khoo, together with a few partners, started Kasturi Capital Holding Sdn. Bhd.    

Khoo is an avid golfer and spends his free time on the greens. He also likes to backpack, and enjoys good food and drinks.